◆ Design Audit · v1
How the category looks.
And where Passage actually stands on it.
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Industry average
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Passage score
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Rank (of 6)
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Gap to leader
Artifact 01
Subject Scorecards
Six SG funeral category sites scored 1–10 across five dimensions: typography & hierarchy, layout & IA, visual brand distinctiveness, content credibility & proof, and mobile performance & polish. Passage is graded on the same rubric, honestly.
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Artifact 02
Synthesis · Easy Wins & 10x Aspirations
Where Passage sits versus the category, what to ship next quarter, and what would put us a full league ahead.
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