Where Passage attacks first: anti-pressure casket-line refuge, direct-cremation takeover, pre-need lock-in.
Three artefacts · radar, heatmap, ranked attack plans.
Three artefacts work together to identify where the SG transparent-casket category is open and where Passage can win. The strategy-canvas radar plots 16 mapped competitors against the dimensions buyers actually evaluate; flat patches signal differentiation. The segment×need heatmap counts how many competitors genuinely serve each pair (score ≥ 3) — green is whitespace, amber is contested, red is crowded; click any cell for the player list. The ranked attack plans translate findings into concrete go-to-market specs (ICP, TAM, gap thesis, why-we-win, channel, pitch, pricing, content). Cross-link to competitors, market & pricing, design audit, the printable report, or the parent Passage site.
Eight axes vs. 16 competitors
Segment × Need
Each cell shows the count of competitors genuinely serving that pair (score ≥ 3). Click any cell for the pair-specific competitor breakdown and Passage's own capability score.
Where Passage attacks first
Ranked by win probability × addressable size. Each plan binds to a green or low-amber cell on the heatmap above. Together they cover the three growth pools: anti-pressure adult-child decision-makers, direct-cremation planners, and pre-need lock-in for ageing-parent gateway.